Elevate your brand
Consulting for the Travel Industry
BUILDING BRAND & DRIVING REVENUE
Attract new markets, enhance your customer experience, build brand loyalty.
Programming, whether virtual or in-person, transforms the best of your brand into an experience, bonding customers to you, building brand equity and loyalty, and turning transactions into relationships.
I’m Susie Arnett and I design and operationalize transformational experiences for every step of the customer journey to help hotels and resorts expand into new markets and strengthen their customer loyalty.
TRANSFORMATIONAL EXPERIENCES ATTRACT NEW MARKETS
Program Design
Design a robust menu of authentic and unique experiences that can be sold as add-ons to existing stays or drive bespoke stays that the team can deliver on property.
Programming is the lever hotels can use to make their properties more distinctive and tied to the local culture and land.
STRATEGIES TO ATTRACT, EXPAND, DELIGHT
Marketing & Brand Elevation
Develop strategies to market wellness offerings on-site, on-line, and across social media platforms.
I’ll work with you to provide in-depth research and connect you with influencers who can help promote your program launch.
ELEVATED CUSTOMER JOURNEY BUILDS LOYALTY
Guest Journey Design
Our team will visit your property and experience the customer journey from check-in through check-out.
We will design strategies to optimize your customer journeys to upsell wellness experiences as well as provide training for your staff.
Audit
The demand for wellness experiences is changing hospitality. Create programming that will bring new customers to your brand. Give existing customers a reason to return and build and strengthen brand loyalty. Develop a wellness traveler vertical to target new channels and grow.
Design
The demand for wellness experiences is changing hospitality. Create programming that will bring new customers to your brand. Give existing customers a reason to return and build and strengthen brand loyalty. Develop a wellness traveler vertical to target new channels and grow.
Operationalize
The demand for wellness experiences is changing hospitality. Create programming that will bring new customers to your brand. Give existing customers a reason to return and build and strengthen brand loyalty. Develop a wellness traveler vertical to target new channels and grow.
Welcome, I’m Susie
I help clients generate revenue, raise brand awareness, and amplify corporate values through strategic partnerships, transformational programming, and content campaigns.
Over the years, I have worked with travel and luxury brands, including Six Senses and Canyon Ranch, as well as leading retreat centers in the US, Europe, Asia, and the Middle East.
Using a Human-Centered Design approach to understand guest motivation, I help organizations create experiences aligned with guest values—making them relevant and powerful.
My training and certification in Strategic Foresight, one of the most rigorous methods for trend analysis and understanding the future, ensures a thorough knowledge of the larger context when designing client strategies.
I look forward to working with you.
Client Testimonials
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My experience working with Susie Arnett has been life changing.
She has been instrumental in creating workshops, live events, television pilots, podcasts, and strengthening my online presence. Through her extensive network, she has helped me strategize partnerships, both national and international, to build my business.
—Maureen Hancock, world-renowned spirit medium, intuitive teacher, holistic healer, best-selling author
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Susie is a visionary and an inspiration and so supportive.
Whenever I’m working on a project in wellness travel or transformational experiences, I reach out to her to help me think through what would work and have a lot of impact.
—Sah D’Simone, Yogi, Mystic, Artist, Spiritual Revolutionary, International Best-Selling Author
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Susie is the go-to source for who's who in the industry, what topics are hot or not, and what's emerging on the scene.
She is a great thought partner, creator, and connector—exactly the type of person you want for a wellspring of ideas. She's a breath of fresh air and constant innovator. She will make you better.
—Rebecca Churt, Former CMO Kripalu and MIT Fellow
